Areas of LinkedIn that you may not use (but should)
A few weeks ago in my column, I posted an article on the areas of your LinkedIn profile to look out for in your job search. I received terrific feedback and wanted to write a follow-up article providing additional advice on areas you can best use on your LinkedIn profile. These are areas of your profile or advanced search filters that you might not even have thought of.
This is a “newer” section of LinkedIn which is now separate from your about / summary section. Originally, you used to add media links to your about / summary section, but LinkedIn has since made them a separate section in your profile. You can add media links, PDFs, articles that you have shared on the platform, as well as previous posts. Some users display a high-visibility post by default that has garnered a lot of engagement. I am of the opinion that it is a waste of prime real estate to do so. The featured section is a great opportunity to drive traffic to your law firm’s website by featuring your firm’s bio or topical / case review that you are also promoting. You can drop a link to an article you wrote for a major publication or drop a link to an article that features something exciting that you are doing (or have done) for your business or business.
By linking a previous article, you move traffic away from the actual content about you, which will provide the reader with better insight into your professional insight and accolades. A high visibility post does not generate any clicks on third party sources external to you, which are verifiable. Promoting your past posts in your Featured Section is just like saying, “See how many likes or clicks I’m getting on my content. ” At my featured sectionyou will notice my first link is to my website (people usually want information about my services) and on the rest of my featured carousel you will see various articles I wrote for Above the Law and additional posts , as well as articles I have been quoted. The key is to vary the content, but to share things that show your subject matter expertise, skills, and accomplishments.
Licenses, certifications and volunteer work
The sections on licensing and volunteer work are often overlooked, but offer immense research value. Your licensing section should include the states where you are licensed to practice. Look for the state bar association in the “issuing organization” part of the license and be sure to include “member” for the name. If you have a data privacy certification such as CIPP / US, be sure to include that as well. For volunteer work, if you are active in local, state, or national organizations, be sure to include them in your volunteer section. Add a short sentence about what you do for them. This section will provide additional keyword optimization and can serve as a terrific icebreaker for future conversations.
Here are some other quick areas you can better use for searches as well as privacy options:
Advanced search filters
Let’s say you do a search for general attorneys to connect with on LinkedIn. You can filter this search by different categories (place, law school attended, etc.). You can even search for a targeted company by seeing who is in your geographic area, who graduated from your law school, or who is a colleague at a former company. LinkedIn’s advanced filters let you search through connections, titles, schools, current company, old company, profile language, and keywords, for example. Start using them to focus on the key people of interest you want to connect with by industry, title / role, or even potential company of interest. The key is to micro-target your searches so that they are more focused and you get to the right contact page.
One filter I suggest turning off is the “people also viewed” filter. Otherwise, when people see your profile, on the right side of the screen, they’ll see LinkedIn profiles that other viewers have viewed (in some cases, this will be a competitor who offers the same services as you. / practice in the same geographical area, or potentially another candidate). Disabling this feature will keep you focused on your profile and prevent the reader from being distracted and venturing to the other profile. To turn off this feature, go to “Settings & Privacy”, click “Account Preferences”, then “Site Preferences” and click “People Also Viewed”. Set it to “no”.
In addition to this section, you may want to consider looking for a job in stealth mode. If you do a lot of research on the LinkedIn profiles of employees of a targeted company and don’t want them to see you tagging them, or if you do a quick search for legal recruiters in your area, you can choose to keep your profile on browsing in private mode. Personally, I have mine in private mode as I research LinkedIn profiles on the platform as part of my job search strategy training for clients (showing them how to find target contacts in targeted companies). ). If you prefer to search for a profile in private, here’s how to adjust your settings: click on “settings and confidentiality”, then on “visibility”, click on “profile display options” and select private mode.
Have a LinkedIn question for me? Connect with me there and ask!
Wendi Weiner is a lawyer, career expert and founder of The writing guru, an award-winning executive resume writing services company. Wendi creates powerful professional and personal brands for attorneys, executives and C suite / board leaders for their job search and digital footprint. She also writes for major publications on alternative careers for lawyers, personal branding, LinkedIn storytelling, career strategy and the job search process. You can reach her by email at [email protected], connect with her on LinkedIn, and follow her on Twitter @thewritingguru.