support the next wave of creative entrepreneurs

At the start of the YouTube Partner Program, YouTube had only one creative format: standard horizontal video and one source of revenue: ads. Fast forward to today, creators continually test the limits of expression, from 15-second vertical shorts to 15-minute videos to 15-hour live streams. And they build their businesses based on diverse revenue streams, from fan funding to brand sponsorships.

YouTube now offers 10 ways our more than 2 million partners can earn money. But we are not done. Today, we’re expanding our Affiliate Program, which means more creators and artists will have the opportunity to earn money on YouTube across a variety of creative formats.

Starting in early 2023, short film-focused creators can apply for the YouTube Partner Program by reaching a threshold of 1,000 subscribers and 10 million short film views in 90 days. These new partners will enjoy all the benefits our program offers, including different ways to earn money like long-form ads and fan funding.

We also want to support creators who are even earlier in their YouTube journey, from gamers showing off their speed runs to trending do-it-yourself makeup tutorials. A new YPP tier with reduced requirements will provide faster access to fan-funded features such as Super Thanks, Super Chat, Super Stickers, and Channel Memberships. To reward creators across a range of formats, we’ll have paths for long-form, short, and live-action creators to join this new tier in 2023. Stay tuned for more details.

To be clear, nothing will change with our Criteria— Creators can still apply for the YouTube Partner Program when they reach 1,000 subscribers and 4,000 watch hours. But these changes reflect the diversity of our growing community of creators. Creators can choose the option that best suits their channel while maintaining the same level of brand safety for advertisers. You can find out more here.

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