Twitter Partners With Billboard For New Hot Trending Songs Chart |
Twitter teamed up with Billboard for a brand new musical charter.
As a space where fans and artists connect, Twitter continues to play a big role in the music world. Last month, the social media platform and Billboard launched the new Trendy songs chart, a real-time ranking of the most discussed songs on Twitter around the world.
Display panel overview #HotTrends Songs Powered by Twitter 📈 The new charter, presented by @RemyMartinUS, provides a real-time ranking of the most discussed songs on the platform in the world. # BillboardNews pic.twitter.com/XZr9IfXpHG
– billboard (@billboard) 22 October 2021
It doesn’t matter if the music just dropped or made a comeback like a blast from the past. As long as there is buzz or conversation around it, this song could happen to the Trendy songs graphic. As of press time, the likes of BTS, BLACK ROSE‘s Lisa, Harry Styles, and P-Pop act SB19 are currently in the Top 20.
Working caught up Carl Cheng, head of Twitter’s entertainment partnerships in Southeast Asia and Greater China, to talk about how the Trendy songs graph works and more.
Twitter feeds the news Billboard graphic Trendy songs. How did this idea come about?
Twitter has become a place for music fans and artists to connect. And for years, enthusiasm for music, including new releases and old classics, has dominated the conversation on Twitter. We wanted a way to demonstrate how Twitter can ignite or rekindle a song or artist.
With Billboard, we wanted to diversify the way we follow trends in music. We also wanted to showcase the results of what music fans are doing on the platform and there was no better partner than Billboard in bringing music fans around the world to life.
Have a Billboard The chart of songs people are talking about on Twitter is a very 2021 concept. Can you share with us how Twitter is helping to collect the data and information needed for the chart?
Billboard‘s Trendy song chart provides a real-time ranking of the most discussed songs on Twitter around the world over the past 24 hours and over the past week. Data is collected twice a week and then ranked from 1 to 10 based on the total number of mentions of specific songs.
The #HotTrendingSongs, Powered by Twitter top 10 (graph dated November 6, 2021)
Presented by @RemyMartinUS
– bulletin boards (@billboardcharts) November 2, 2021
Is Twitter looking to get involved in similar projects? Will Twitter also have its own graphics and rankings for film, TV, and games?
The Twitter team loves relying on data and insights for each of our activations with various partners. Billboard and Twitter are uniquely positioned to give fans a window into trending music culture and to give brand partners a chance to be part of the Twitter trending conversations in a consistent and impactful way.
The lessons learned from this activation are already helping to inform other trend charts that we are pursuing jointly with other Twitter partners. For example, we recently partnered with Variety on a one-of-a-kind graph that ranks the most tweeted TV shows on network TV and streaming.
How can Twitter generate more online conversations with this new graphic?
Just like Billboard well known Hot 100 table, we believe that the Trendy song chart provide a clear vision of what is being talked about in the world of music; and provide another fun music related element to start the conversation on social media like Twitter. We believe that the surprise factor that songs and artists appear on every updated chart will open your eyes to the popularity of various genres of music across the world and encourage people to explore different types of music.
Check out the Hot Trending Songs in real time here.